Blogging About Click Fraud

Matt Cutts wrote a great post about Click Fraud today in response to another great post about Click Fraud by Shuman Ghosemajumder yesterday. Matt Cutts works for Google and has been an informally blogging for Google for years on the topic of web search. Recently Shuman (also of Google) has started doing the same, but on the topic of click fraud.

This blend of personal and corporate blogging is emerging as a really powerful form of communication. I think what Matt and Shuman are doing is great, and I encourage them to keep it up!